All events take place at the Jewish Museum Milwaukee, unless otherwise noted.

The Jewish Museum Milwaukee and The Peck School of the Arts at University of Wisconsin-Milwaukee invite you to become a student at the UNIVERSITY OF ROCK! This electrifying 3-part series being offered in connection with the exhibit, JEWS WHO ROCK, and sponsored by the Milwaukee-based firm of Friebert, Finerty & St. John S.C., will take you on a musical history tour exploring more than 60 years of Rock & Roll.

U Rock Part 1: Jews N Blues
Tuesday, July 15, 7:00 PM
Musicians Peter Roller, Jim Liban and Lil Rev, a former adjunct lecturer of the Peck School of the Arts Music Department faculty, will take you on a musical journey across the 1940's and 50's, connecting Afro-Americans and Jews to their storied past. Performing on harmonica, guitar, ukulele, dobro and mandolin they will take an in depth look at Chess Records and other Jewish Founded Record labels who recorded iconic blues musicians.

U Rock Part 2: Bob on Bob: My Thoughts on the Mystery that is Bob Dylan (But I Could Be Wrong)
Tuesday, July 22, 7:00 PM
Join Milwaukee radio veteran and WUWM show host Bob Reitman as he explores how an unknown kid from a small mining town in northern Minnesota became the fascinating enigma he is today.

RSVP by clicking here.

U Rock Part 3: Diamond, King to P!nk: Jews Who Rocked the 70s Through Today
Tuesday, July 29, 7:00 PM
Through a combination of stories, historical facts, and live musical interludes, Scott Emmons, Dean of the University of Wisconsin – Milwaukee Peck School of the Arts and Professor of Music Education, will join with UWM music students and alumni to take the audience on a Rock journey progressing from the 1970s to today.

RSVP by clicking here.

Cost: $8 per individual program, $6 for students or $15 for the series.

Further information is available at URock
Questions? Email Molly Dubin.

From Rockin' the Rec Room, to NYC Club Scene, to the Record Biz, and Back Again With Former Milwaukeean Bob Appel
Thursday, August 7, 7:00 PM

Milwaukee native Bob Appel, Chief Operating Officer at and one of the founders of The Knitting Factory, will share stories from the vaults of this influential music venue and talk about his experiences in the record business. The Knitting Factory was established as an art gallery and performance space as well as a home for experimental music. Originally located in Manhattan on Houston Street, between CBGB and the Bottom Line, the club quickly emerged as a home for music that didn’t neatly fit into the categories of jazz or rock. Artists including Sonic Youth, Sound of Urchin, Cassandra Wilson, Gil Scott Heron, Yo La Tengo, Carl Hancock Rux, Cecil Taylor, Cluster, Tim Berne, Wayne Horvitz, Bobby Previte, and Bill Frisell were among the artists who played there.

Like so many record executives, Bob's entree into the music business was driven by the decision to quit performing and jump into the business side of the industry. He went from guitar riffing - Bob was a founding member of Swamp Thing, a popular rock band from Madison's mid-80s scene - to principal of the New York City club, The Knitting Factory (1986), to doing A & R for Windham Hill, to Vice President of A & R and Creative Services at Six Degrees Records in San Francisco. Aside from signing acts and producing records, Bob spearheaded the digital music sales efforts at Six Degrees, driving production, content creation, website construction and e-commerce systems, as well as partnerships with digital distributors such as iTunes, Emusic, and Ioda. Bob's passion for global issues, digital media, and classic-rock lyrics, made him a perfect fit as a member of the founding team at

This program is free for Museum members and $5 for non- members.
RSVP by clicking here.

Visiting the Museum

1360 N. Prospect Ave.
Milwaukee, WI 53202

Monday–Thurs 10am–4pm

Friday 10am-2pm

Sunday 12pm–4pm

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Jewish Museum Milwaukee is dedicated to cultivating awareness of the past and preserving our Jewish heritage for future generations. Membership helps us with that mission.